Group+1

Group 1: Arkaitz, Iñaki, Pablo

activity number one: ADIDAS

activity number two:



activity number three:

__ ADIDAS HISTORY __

The brand was founded in the early 20's by brothers Adolf (Adi) Dassler and Rudolf Dassler with the name “Gebrüder Dassler Schuhfabrik” (Shoe Factory Dassler Brothers). The first factory was located in a small town in Germany. They started with 25 workers, who manufactured 100 pairs of shoes a day.

In 1929 he produced the first specialized shoes to play soccer. In the following years created specialized shoes for sports like tennis.

In 1932, in Los Angeles Olympic Games, the athlete Arthur Jonath wins bronze medal in the 100 meters with the brothers Dassler shoes. And in 1936, during the Berlin Olympics, the athlete Jesse Owens won four gold medals with the same shoes.

In 1948 the Dassler brothers are separated, Rudolf founded Puma and Adi continued with the company and introduced "Adidas" as the official name by combining his nickname (adi) with the first three letters of his surname. From this time Adidas puts into his shoes the stamp of the three bands.

In 1961 began to manufacture sportswear for competition and training.

In 1972 he was the first time in history that a brand is the official sponsor of the Olympics. The 78% of the athletes wore Adidas shoes.

In 1978, died Adolf (Adi) Dassler and in 1986 died his son Horst, at that time the company was in very difficult times.

Bernard Tapie in 1990 acquired the majority of adidas. This is the end of adidas as a family business but rises again after a long crisis.

For the 1998 World Cup in France, adidas is the first brand sporting goods, and provides the host country's team.

Finally, in 2003 created the slogan: "Impossible is Nothing", which represents the attitude that has adidas and shares with many athletes around the world, to overcome every day.

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activity number four:

Adidas is a German multinational sporting goods. The company has approximately 124.000 employees in the world. Their range of products is footwear and sports clothing and personal care and perfume, manufactured by Coty.

Adidas compete in various segments (not only in the athletic shoe). Its main competitors, for all its product lines are:

• NIKE, Inc. • Callaway Golf Company • K-Swiss Inc. • The Stride Rite Corp. • The Asics Corp. • Columbia Sportswear Company • PUMA AG Rudolf Dassler Sport • New Balance Athletic Shoe • Amer Sports Corporation

The company has market presence worldwide, and it have base in 8 countries. They have high volumes of sales because of shoes are a basic need.

Adidas customers are men and women aged 15 to 40 years upper-middle class, they live in urban and metropolitan areas, and they like to use sports and casual fashion products, or playing with a greater degree of comfort.

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activity number five

** S ** trengths: > t -shirts, bags, watches, wallets , bags , coats.. > benefits…. > sexes. ** W ** eaknesses > this represents a substantial loss for adidas. ** O ** pportunities > company and make your business more is known. ** T ** hreats > low sales.
 * Has a very large market not only sells sneakers ,   as they sell lenses
 * They have a good capital to invest and therefore profits are countless different
 * This brand has a worldwide reputation ,   and its market is very broad as it is for all age
 *  In countries where adidas has its factories, there is handling the different employees.
 * Some companies make imitation  adidas   products  ,   and sell them at a lower price   ,   and
 * Competition, such as Reebok ,   which has a worldwide success.
 *  The quality and quantity of customers that will provide an opportunity for Nike to get totheir homes
 *  Any activity that occurs at some point you can sponsor this
 *  Any event that is too externally, where adidas to promote its products.
 *  The policy may affect the economic environment and that if there are problems in this profession may have
 *  Globalization now affects every business worldwide.
 *  Could be affected if their employees come to form a union to demand their rights.

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activity number six:

Strategy
 *  Adidas must respect the rights of workers so that employees feel good
 *  Adidas must do more deals with politicians to avoid problems in the countries
 * Adidas should invest more money in the police to act faster with copies of your product