Group+5

__Group 5: Ezequiel Sotomayor, Silvia Martín, Natalia Tautan__ Activity 1: Renault

Activity 2: Images



Renault Brothers

CARLOS GHOSN, Renault President













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Activity 3 : History Renault  was founded in 1898 by Louis Renault (1877-1944), with his brothers Marcel and Fernand , they called the company: Renault Freres. Since 1907, Louis Renault was left alone in front of  the  society. The company name changed to " Société des Automobiles Renault . " During the first  World War, Renault manufactured ammunition , aircraft and military vehicles such as the Renault FT -17.

Renault  was a very important stage during the revolts of workers in 1936. During those revolts the workers demanded wage increases, union recognition , paid holidays , a collective agreement and reduction in working hours. In  1944 he was arrested because during the Second World War he produced   arms/weapons  for the German Nazi and he died in prison. The French government owned the company, so Renault became a public company called Renault Regie Nationale des Usines.

From 1979 to 1987, Renault owned the majority of American Motors Corporation ( AMC), which was later sold to Chrysler Corporation in March 1987.  In 1981 the brand went through a crisis and for that reason it  almost disappeared. The return of the brand comes from the hand of Nissan, who made a covenant with this brand.

In 1986  the French government thought about privatize Renault and in 1996 was partially privatized.

GOOD JOB!!! Red is incorrect and green is the correction. Good selection of pictures, good videos (the one in Spanish is really funny, only that it is in Spanish!) and good text.

Activity 4: Current situation of Renault

Today the government of France owns 15.7 per cent of the company. The company is administered by a Board of Directors composed of 19 members.  Renault's head office is in Boulogne-Billancourt. The head office is located near the old Renault factories; Renault has maintained a historical presence in Boulogne-Billancourt, as the historic Boulogne-Billancourt plant has had Renault's activity since 1898.  The company is known for its role in motor sport and its success over the years in rallying and Formula 1.  Its alliance with Nissan makes it the world's third largest automaker. Together, Renault and Nissan are leading electric car development among major car companies, investing 4 billion euro in eight electric vehicles over the next 3-4 years. Renault owns the Romanian automaker Automobile Dacia.  In April 2010, Renault-Nissan announced a new alliance with Mercedez-Benz parent company Daimler. The resulting new alliance is also formed to develop a new model to replace the Smart with a new model based on the Renault Twingo.  Since 2008 Renault has displayed various all-electric car concepts under the name “Z.E.,” starting with a concept based on the Renault Kangoo Be Bop.  Renault also revealed the Ondelios hybrid concept in 2008, but this was overtaken by the Z.E. programme.  Renault-Nissan and the largest French electric utility, Electricite de France (EDF), signed an agreement to promote emission-free mobility in France. The partnership planned to pilot projects on battery management and charging infrastructure.  " __ We have decided to introduce zero-emission vehicles as quickly as possible in order to ensure individual mobility against the background of high oil prices and better environmental protection __ ” said Ghosn.    The Renault-Nissan alliance was a fundamental step in electric car development, because although the two companies alone could produce an electric car, they both need each other for other issues like battery manufacturing, electric vehicle charging infrastructure and business strategy.   VERY GOOD TEXT, I wonder if it might be too long. Be careful with the length, ok?

Activity 5: SWOT analysis

Strengths:

The financing, the organization possesses their own and bank financing, giving by this way many more advantages to their possible buyers and so giving them some days of grace, extensions for their credit and Refinancing

Weaknesses: The sale force isn´t being properly taken advantage of, maybe the commercial department isn´t motivated adequately. Anyway the crisis has affected the sales of the company quite a lot. Opportunities: They have the opportunity to extend the line of products and its sale, with the new ESPACE 2011 car, and also get to new markets.

Threats:

The most important threat nowadays is the economic recession that is crossing the country and his autonomous communities through, and which is reducing the acquisitive capacity of the population, decreasing the trade of the goods and even more the motor vehicles.

Activity 6: Strategies Renault should motivate their sales department to sell more. Renault should hurry up to put on sale the zero-emissions so the competition could anticipate and put on sale before. Renault could bring to market a cheaper car to increase sales and to face the global crisis