Group+3

Group 3: Karmele, Alba y Maialen

Activity number 1: Stradivarius company

Activity number 2:









Activity number 3//:// History

We're going to speak about Stradivarius company, which was established in 1994. Thanks to its great history, in 1999 it was acquired by the Inditex Group. Stradivarius has got a lot of clothes which cover perfectly the daily needs of their clients. The objective of the company is that every woman acquires her own style, so Stradivarius offers a wide range of accessories and fashion collections. The clothes that they try to sell are up-to-date, fashionable and follow the latest trends. Stradivarius cares about designs, fabrics and accessories for the women to offer the customer.

The key for their success is: Stradivarius' good commercial position and because it has very strong potential too. Inditex bought 90,05% of the store and the other percentage, 9.95%, remained in the Triquell family. Following the merger with Triquell, the firts store was opened in Leon. Season after season, the Stradivarius collections helps every woman feel very trendy.

**TREBLE CLEF, ITS LOGO**

Before becoming a clef, begas taking the initial of the logo Stradivarius. Now, it is a symbol that represents the rhythm, dynamism and brand distinction; and has slowly been taking force itself only to have an own significance.

**__INDITEX GROUP__**

INDITEX S.A. is a Spanish group of manufacture and textile distribution textle manufacture and distribution. It has its headquarters in Sabón's Industrial which is in Arteijo, Coruña, Spain. Inditex operates on 5.000 shops under the brands Zara, Zara Home and Massimo Dutti among others.

Stradivarius: Targeted at young girls. A style halfway between Pull and Bear and Bershka, though more similar to the latter.

In 1963 D. Amancio Ortega creates a company dedicated to making items of clothing. This company grows very much and because of this it has to create several centers of manufacture across Europe.

In 1985 Creation of Inditex as first of the corporate group.

The group initiates its activity in The United States and France with the opening of stores in New York (1989) and Paris (1990).

1992-1994

Inditex continues the opening of new international markets: Mexico in 1992, Greece in 1993, Belgium and Sweden in 1994. Then inditex opened shops in Mexico, Greece, Belgium, Sweden, Norway and Israel.

1999

Stradivarius's acquisition, which turns into the fifth chain of the Group. Shops are opened in new countries: Holland, Germany, Poland, Saudi Arabia, Bahrain, Canada, Brazil, Chile and Uruguay.

2003

There take place the first opening of shops of the Group Inditex in Slovenia, Slovakia, Russia and Malaysia.

2004

The group reaches presence in 56 countries.

2005

Inditex opens its first shops in Monaco, Indonesia, Thailand, The Philippines and Costa Rica.

By: Maialen, Alba and Karmele

Actvity 3: Current situation

** REASONS OF SUCCESS ** Many people ask themselves the reason of its success. The answer is very simple: It has got a lot of fashionable clothes and in addition their prices are very low. But this is not all, because we can say that the company’s logistic is perfect – the clothes arrive in only two weeks- so the clothes can be fashionable and they can sell them at regular prices, for their low prices. **STRADIVARIUS ESSENSE** Stradivarius spirit is feminine, fresh and creative. Stradivarius is the dream and fantasy of a real world and they try to make a good impression with their designs. ** STORES ** Stradivarius has 573 stores in 42 countries. **__STRADIVARIUS STORE__** Stradivarius is the latest fashion confortable store, cosy and with a sophisticated and relaxed, environment where the shopping becomes a fully enjoyable experience. The Stradivarius store incorporates exclusive designs, it has unique pieces collections, that they give a rise to a current and urban spirit. The black colour fills an atmosphere of soft light, an almost theatrical air. By: Maialen, Alba and Karmele

Activity 4: SWOT

STRENGTHS

After-sales advantages: facilities to change products. Short life of the product: according to the youth new philosophy. They do not need clothes for several years, but for the current moment and it is not important if it does not last too long. Fashion with low prices, made and distributed with rapidity. Low cost of advertising: twice a year.

WEAKNESSES

Its production is below the estimated demand and in occasions the consumers do not find the product they were looking. It has big expenses due to the rent of places: It is important to be in the center of the most important cities. The clothes that they sell are medium quality. It has few central centres of distribution.

OPPORTUNITIES

The company can continue expanding globally. The company can open new points of sale in countries where it already operates. It can increase its sales extending its channels of distribution. Due to the technological advances they can support the production hust in steal???

THREATS

The clothing industry is very competitive. The current economic crisis. Creation of shops online: they have fewer costs and allow buying clothes from any part of the world without having to move. It is possible to accede to all the modes ???. Demanding customers : there are groups of people who do not want to go dressed like everyone else, they want to be different.

By: Maialen, Alba and Karmele

Activity 5: Strategies

 They should lower prices so people buy more. They should make some new designs so people look more modern. They should produce more to lower the costs.

POWERPOINT PRESENTATION

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